Knotify (MVP)
Designed an MVP for Knotify, a platform aimed at managing front-line workforce communication for businesses, transitioning from informal messaging to a structured system.
Collaborated with the founder to create a Product Requirement Document, user flows, personas, and information architecture.
Role
UX Designer & Product Manager
Project Type
Client Work
Date
Jan’24
BACKSTORY
House Party
Testing out the idea
The project came across to me around the cusp of September-October. I met the founder at a house party where we talked about the general stuff in life and got to know each others profession. A month later, I was onboard the idea to build a MVP.
Timeline
The founder was looking for someone who could build them a MVP that could be tested out. We set off to build the MVP for Knotify in the 2 phases. The first phase lasted from Nov’23 to Jan’24.
Photo by Rowan Freeman on Unsplash
OBJECTIVES
Need of Minimum Viable Product
Company goals
They were looking for a quick release of the MVP so that they could get early on feedback on the designs. And then build it out for the next phase as well.
My goals
During my time at my previous workplace, I had mostly worked on website based projects, baring an exception Insage. Thus it was a good opportunity for me to try out my hands after a long time on a MVP project.
ABOUT KNOTIFY
The Business
Knotify taps into this market by helping business manage their front line work force. This is due to the fact when front line workers are hired, they are communicated through informal ways of communication such as WhatsApp, WeChat.
This means there is lack of tracking of threads on an email.
Mission
Empower businesses to grow and thrive by unlocking the full potential of their mobile and remote teams
Unique Selling Point
Integration with all the major messaging apps
Photo by Xinyi W. on Unsplash
SECONDARY STUDY
Soaking in all the Additional Information
Gig Economy
The global Gig Economy market size was valued at USD 413930.0 million in 2022 and is forecasted to register a 14.22% CAGR during the forecast period (2024 to 2031) & to projected reach USD 918944.83 Million by 2031. [1]
This means that a whole section of population is looking to take up jobs that are flexible in nature.
[1] Report by- Global Gig Economy Market 2024
App Inspirations
I had to look for other apps in the market to understand how can we build an interface for Knotify. To do that, I looked at all the job posting apps like Indeed, LinkedIn, Fiverr & Upwork.
Photo by Annie Spratt on Unsplash
METHODOLOGY
Various Steps
This project involved creating Product requirement document, conducting competitor analysis, user flows, use persona and an information architecture.
FINAL OUTCOME
The MVP
Since the company operates out of Singapore, they want to start from SEA, and then expand it to India. This means capturing 3.6% of the resident labour force. This would help them solidify their market before moving to newer patches.
LEARNINGS
Reflections from the project
Understand the finance
The project got on hold indefinitely since the founder is yet to gather funding for the project. Thus as designer, it was learning to choose projects where the finances of the start-up can afford the project till its entirety.
Photo by Karolina Kaboompics: https://www.pexels.com/photo/different-dollar-bills-on-marble-surface-4386465/
WORK GLIMPS
Curated Project Work
